I’m not sure any of us knew why pH balance was important, but with the scientific testing with the test strip, we knew it had to be good. Vegetarian cookbooks like The Moosewood Cookbook, Diet for a Small Planet and the Vegetarian Epicure encouraged us to eat more natural foods, and Earth Born Shampoo encouraged us to lather up with shampoo with a natural pH balance. “Natural” was synonymous with healthy living in the 1970s. The most memorable Prell ad had a pearl floating slowly down the bottle to prove how thick and rich it was. From it’s launch in the late 1940s until it’s heyday in the 1970s, it managed to get your hair clean without a fragrance that was too he or too she meaning only one bottle was needed in the shower. Prell was marketed to both men and women. Read more about Breck and Breck Girls and their place in the Smithsonian here. Breck Shampoo was concocted in Springfield, MA in the mid 1930s and it probably would be a small but interesting footnote in beauty history, but those unforgettable ads made it a legend. Who didn’t want to be her, that fresh scrubbed, soft pastel paragon of hair perfection. Between the fabulous fragrance and way cool packaging, it was absolutely impossible to not use it at least once.īreck Shampoo and the Breck Girl.
They capped that off with a literal lemon cap. The Toni division of Gillette introduced Lemon Up shampoo and conditioner which promised the juice of one whole lemon in each bottle. What Bristol Meyers was trying to capitalize on was the beauty hack of a beer rinse to add shine and body to your hair courtesy of the protein and sugar in beer.Īnother home remedy for lightening hair and giving you a healthy scalp is lemon juice. Rest assured, no one thought the fragrance would be anyone thought that anyone would want to smell like beer, but luckily it didn’t actually smell like the Gillette Stadium parking lot after a Patriot’s game. And it did smell really good, or should I say it had “a soft, young, breezy-fresh fragrance like meadows of wildflowers in spring.”īody on Tap Beer Enriched Shampoo, another 1970s brand, claimed to be made with 1/3 actual beer. “Gee Your Hair Smells Terrific” was both a product name and an aspiration for this 1970s brand from Andrew Jergens. Who remembers these vintage shampoo brands, mostly from the 1970s? The brands in the aisle may have changed but the promises haven’t. All sorts of brands all promising to do the same thing, make your mane lustrous, fragrant, well behaved and generally gorgeous. Browsing the shampoo aisle and is like visiting a herbalist/chemist/biologist/stylist’s laboratory.
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